Heard of Lucky Lucky Noodle?
It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for them.
How it works is, if you’d like some Asian noodles for lunch, you’ll need to keep an eye on their Facebook or Instagram to see where they’ll be that day, and what they’ll be serving.For example, I recently had their Chicken Laksa in a random Mount Maunganui carpark. And it was delicious. 🍜✌🏼 Read More
“Don’t buy anything for Dad this Father’s day”
That’s the subject line of an email I received from Cactus Outdoor Clothing yesterday, and whoever wrote it deserves a medal.
They deserve a medal, because they managed to cut through the barrage of Father’s Day email marketing efforts, and flip the ‘buy this thing for Dad’ approach completely on its head.
The email from Cactus goes on to explain that most Dad’s simply want to spend time with their family, so you don’t need to buy them anything. But if you must buy them something, outdoor gear would be a great choice.
Well played Cactus Outdoor. Well played.
As a business, you recognised that consumers are sick and tired of being sold to, so you took a different approach – and your subject line had my attention instantly.
And even though you said not to, I want to buy something from you. Maybe a mountain bike bag for my next trip.
If you’d like your email campaigns to cut through inbox clutter like this one from Cactus does, let’s meet and brainstorm your approach.
ps – here’s the email from Cactus Outdoor. There are a few other things I’d change, but the most important thing (the subject line) is first class.
Over the past 9 months, I’ve been working on a side project.
And it’s nothing to do with Likeable.
In fact, it’s not even digital, it’s a real world product – a kids mountain bike seat.
It’s called the shotgun seat, and it’s designed by my friend Tom who’s pretty handy at making stuff.
Anyway, earlier this year, the local paper saw one of our Facebook posts, and asked to run a story. And towards the end of the interview, they asked for our web address.
So I made one up. Read More
It sucks when a customer leaves.
Take KOKO Classics, a client that left us in June this year.
KOKO sell industrial and classic inspired furniture. It’s high-end stuff, available online and in-store.
Anyway, before working with us, KOKO’s Facebook page had just 2 or 3 posts per month being published, and very little engagement.
KOKO’s problem was, they didn’t have a process for creating Facebook content, and they didn’t have enough hours in the day to get it done.
“Everyone is so busy. We just don’t have the time to come up with ideas and content for Facebook. We always have good intentions, but invariably something more urgent comes up and Facebook slips”
– Aaron Wiltshire, Marketing & Sourcing Manager
So we started managing KOKO’s Facebook page on their behalf. Read More
Ezyline build transportable homes.
They cost up to $185k, depending on the plan.
But when it comes to sales, it’s a long process – because it’s hard to know when people will be ready to buy.
So to address this, we worked with Ezyline to create an ebook.
We called it ‘The Compact Guide To Transportable Housing‘.
It’s 12 pages long, and anyone can get it for free by entering their email address on the ezyline website.
Ezyline’s ebook covers topics like; the difference between kitset and prefab homes, what’s involved in transporting a house, and a bunch of other helpful stuff (you get the idea). Read More
Knowing what to share can be tough, so here’s a quick look at the 4 angles we’ve been working for Farmer Jones in Tauranga.
What handy info, tips or tricks could you share with your Facebook followers?
Lengthy descriptions or detailed how-to guide’s aren’t ideal, but short simple instructions or diagrams can work well.
Farmer Jones Example:
What funny image or joke could you share?
Funny Facebook updates might feel like a stretch if your business is a little serious, but Facebook is a much more casual forum than traditional marketing channels – and the best part is that funny works (it’s practically what Facebook was built upon!).
Farmer Jones example:
If so, here’s a behind the scenes look at a Facebook page that Keri and I are managing for Be Alarmed.
In this case study:
About Be Alarmed:
And until recently, Be Alarmed have had no Facebook presence…
If so, I’ve got a story to share with you.
It’s about an article I wrote last year for a business called Ecomist. Heard of them?
An article about cockroaches
Ecomist are best known for their insect repellent dispensers, but they also have a product which is great for keeping cockroaches out of your BBQ (and if you’re like me, this is a real problem!).
Anyway, a year ago I wrote a blog for Ecomist called ‘3 steps to keeping your BBQ cockroach-free‘, and Google absolutely loved it.
Why? Because Google had a shortage of decent content in this particular subject area (see what I mean below).
Check out the search results for Ecomist’s article below (and feel free to check these for yourself ).
– Google search for “Cockroach bbq” and the article is in 1st place.
– Google search for “How to get cockroaches out of a bbq” and the article is in 1st place.
– Google search for “Barbeque cockroach problem” and the article is in 2nd place (I suspect this is because of the word ‘Barbeque’ instead of ‘BBQ’)
But you know what the best part is?
This article is over 12 months old, yet it continues to perform as a 24-hour, 7 day-a-week sales person on the Ecomist website, with no effort required since the day it was published.
And it will probably stick around for years to come.
Cheers, Dan
ps – like this article? Check out blog writing: are you helping or selling?
I’m pleased to be working with Raewyn and Hugh Ensor from Blue Ocean Fishing Charters in Tauranga. Read on to learn more about a Facebook Offer posted on the Blue Ocean Charters Facebook page over the school holidays…
A Facebook Offer is a way for businesses with Facebook pages to extend a special or discount to their Facebook fans and the Facebook community at large.
Read more about Facebook Offers from Facebook themselves here: https://www.facebook.com/help/offers
Below is a preview of the Facebook Offer created for Blue Ocean Charters.
Note: Unlike grab one and other daily deal websites, no money is exchanged when a Facebook offer is claimed (instead, the person claiming the offer presents their offer voucher to you when purchasing your product or service)
It’s been one week since this Facebook offer was created and promoted on the Blue Ocean Charters Facebook page.
Because of the limitations above, I see the real value in this particular example being the 11,120 people exposed to the Blue Ocean Charters brand – who do you think they’ll look up when they’re organising a fishing charter for a work function or their friends stag do?
What would I do differently next time?
I’d set a shorter offer expiry date to prompt faster redemption (which would make the return more quickly measurable)
Note for first timers: Once you’ve published your Facebook Offer you can’t change it, you can only create another offer from scratch (I expect this is because Facebook don’t want you changing the details of your offer after it’s been claimed by some users)
Need my help setting up a Facebook offer for your business?
Call me (Dan) on 07 394 4407 or contact me.
I’m thrilled to be helping Rodney Fong from Ray White with his Facebook page. Learn more about Rodney’s Facebook marketing efforts below…
Below is the type of Facebook post you’d expect to see from a real estate agent like Rodney:
As you can see, the Facebook post shown above was seen by 56 people and received 1 comment – not a bad result for something that didn’t take too long to post.
But with a bit more thought, here’s what we’ve been able to come up with once we started to get more creative (see the ‘number of people that saw this post’ underneath the update below)
Yes, 509 people saw the post above – that’s nearly 10 times the exposure of the earlier Facebook post (and that’s not to mention the 13 likes and 19 comments).
As you can see, people don’t want to find out about new properties on Facebook (that’s what trademe is for!) – what they really want is to be entertained.
So how can your business be entertaining?
If you’re not sure, then ask me – it’s my job to find out!
ps – it turned out that Rodney didn’t look like Duncan Garner. His fans though he looked more like Agent Cho from The Mentalist.
Comments, or questions?
Feel free to post them below.