Does your business have a website?
If so, this article is for you.
You see, we’ve seen a fair few websites in our time, and there are a couple of things we’ve noticed…
We’ve noticed that there are three types of people who care about the success of your website:
- You (representing the business)
- Your web-designer
- Your audience
And we’ve also noticed that each of these people have particular needs.
For example, you (your business) needs a website that’ll attract sales; and your web designer needs a beautiful website that’ll look great in their portfolio (and there’s nothing wrong with either!)
But your audience? Well, they have different needs – and the sad thing is that they’re often forgotten about entirely (probably because they’re not at the meeting with yourself and your web-designer).
What your audience needs (from your website)
I’m sure you’ll agree that this isn’t exactly rocket science…
Your website visitors need:
- An easy-to-use website
- That has the info they need
- Where they’d expect to find it
After all, it’s your customer’s experience with your website that’s going to decide whether they take the next step towards doing business with you.
So does your website meet the needs of your audience?
5 hall-marks of a great website
Your audience is going to spend their time looking for the info they want. So, while you might have loads to say about what you do, don’t write a book if you can avoid it.
Got a topic that requires plenty of explaining? Use headings, subheadings, quick phrases and bullet points to get key messages across – as these help your reader skim-read to find the info they’re looking for.
Pro-tip: If you want to go in-depth, save it for your blog – a place where people are looking for specific details. That way you can get the google benefit that comes from writing detailed information about your particular subject. Read More