Published on Thursday, January 18th, 2018 under Facebook

What the latest Facebook changes mean for your business

Last week, Facebook announced some changes.

They’ll be prioritising posts from friends above posts from businesses.

The goal is to make Facebook a better experience for their 2.07 billion users across the globe. Makes sense.

But the reaction from marketing people around the globe has been mixed. Some are worried.

Whether you should be worried or not, depends on your current Facebook approach.

  • If you see your Facebook page as purely a sales channel, you should stop now.
  • If your posts get barely any likes or comments – it’s only going to get worse.
  • If you’re not prepared to boost or promote your Facebook content, it’s going to become even harder to get seen.

But it’s not all doom and gloom, it’s the exact opposite.

These latest Facebook changes are fantastic news, because they reward businesses who are producing and promoting engaging content, and that’s what we’re all about at Likeable.

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Published on Monday, December 18th, 2017 under Business, Marketing

Advent Calendar Conundrum

I have 3 advent calendars at my place.

One for each Son.

Our youngest pays little attention to the date and has eaten all of his chocolates already.

On the other hand, our eldest hasn’t eaten any yet, he’s thinking long-term and saving them all up for Christmas day.

But thankfully our middle Son is following convention, eating one each day like you’re meant to – but don’t get me started on the whole chocolate for breakfast thing.

Anyway, all this advent calendar activity got me thinking – digital marketing is a lot like chocolate consumption.

You don’t want to have such a short-term focus, that you’re operating hand to mouth. But you also don’t want to think so far into the future that you starve yourself in the here and now. Read More

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Published on Friday, December 8th, 2017 under Business, Marketing

Hole in one

My friend Brad hit a hole in one last month.

It was on the 11th hole at the Australian Open, and he won a luxurious Tag Heuer watch for his trouble.

But whilst the 15 seconds of TV coverage showed the ball going into the hole, what it didn’t show was the 28 years of training, the hours of practice each week, and the effort that led up to that moment.

It’s that whole iceberg thing. You know. What you see on top is nothing compared to the dedication underneath.

And it’s no different with digital marketing, where the effort goes in under the surface.

– 4 hours to write a blog that will be consumed in under 2 minutes
– An hour to compose an email that will actually get read
– 15 minutes worth of work for 5 seconds of attention on Facebook Read More

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Published on Thursday, December 7th, 2017 under Marketing · 1 Comment

Thinking about Instagram? Read this first.

Wondering if Instagram is worth it?

If so, today’s article is for you, and it’s all thanks to Tash and Viv from Ace The Gram. Two local gals who have mind blowing expertise when it comes to Instagram.

But before we dive into their Insta-tips, we must say a special thanks to PoweringOn – a local programme that’s helping Tauranga businesses get digitally savvy. They’re putting people like Tash and Viv in front of local businesses, and today’s tips are from one of their sessions.

Could Instagram work for your business?

Instagram is a way of being discovered. Everyday people use it for shopping, ideas, inspiration, research, recruitment, advice, recommendations, personal growth – the list could go on. So if you’re not on it, you could be missing out. Read More

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Published on Monday, November 20th, 2017 under Business, Marketing

Good Old Days

Heard the latest Macklemore song?

It’s called Good Old Days, and it’s getting thrashed at my house.

The song suggests that in the future, we’ll look back on this particular time in our lives, and realise how awesome it was.

“I wish somebody would have told me that
Some day, these will be the good old days”

Now I’m not qualified to talk about life in general, but I can say that from a marketing perspective – these are the good old days. Read More

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Published on Monday, November 13th, 2017 under Blogging, Business, Marketing

Fishing

I have a mate who likes fishing.

Let’s call him Tom, because that’s his name.

Tom likes getting out in the boat, and dropping his line in – but here’s the thing, he doesn’t actually like catching fish.

So he doesn’t bait his hooks.

I recently discovered Tom’s been fishing for years without bait, so that he looks the part, but doesn’t have to reel anything in.

And it got me thinking – there are plenty of businesses who approach online marketing like Tom does fishing.

They create a website, but they don’t publish any content to it.

No blog articles.

Very few pages.

No bait.

And without bait, in a sea of online competition – it’s hard to compete. Hard to get found.

I like to think of each blog article as a burley bomb around a subject area. But instead of disappearing, each article lasts for years, so that whenever the right customer comes along, you’re giving yourself the best chance of reeling them in.

If you know you should be blogging, but you don’t have time to do it yourself, we can help. The first step is to meet with me.

~ Dan

Ps – I don’t really like fishing either Tom.

 

 

 

 

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Published on Friday, October 27th, 2017 under Blogging, Business, Marketing

Tricking google

The world has changed.

Well, the online world has at least – especially when it comes to the copywriting on your website.

You see, in the past, it was all about tricking Google.

Stuff your website full of keywords they said, and you’ll appear higher up the search results they said.

It made sense 12 years ago, but unfortunately (and thankfully) it doesn’t work like that anymore.

Because Google is smarter now. Read More

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Published on Friday, October 20th, 2017 under Business, Marketing

Wants and needs

Wondering where to advertise online?

The answer depends on whether you sell a want or a need.

For example, if you sell something that people know they need, then Google Adwords is a good place to start.

Think car tyres, storage sheds and plumbing.

Consumers know they need these things, they search when they do, and if they click on your adwords advert, they’re probably ready to make a purchasing decision.

But on the other hand, if you sell something that people want, then Facebook advertising would be where I’d begin. Read More

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Published on Friday, October 13th, 2017 under Business, Case Studies, Marketing

Lucky Lucky Noodle

Heard of Lucky Lucky Noodle?

It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for them.

How it works is, if you’d like some Asian noodles for lunch, you’ll need to keep an eye on their Facebook or Instagram to see where they’ll be that day, and what they’ll be serving.For example, I recently had their Chicken Laksa in a random Mount Maunganui carpark. And it was delicious. 🍜✌🏼 Read More

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Published on Friday, September 29th, 2017 under Business, Marketing

Your digital canvas

“The essence of strategy is choosing what not to do” – M. Porter.

I freak’n love this quote.

Because it’s super relevant with digital marketing.

For example, right now you could:

– Send an email newsletter
– Craft an engaging Facebook post
– Write a 600 word blog article
– Or do a million other things

But the question is, which of these things (if any) will move you towards your business goal?

Or to flip it around, which things can you safely ignore? Read More

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