Wondering if Instagram is worth it?
If so, today’s article is for you, and it’s all thanks to Tash and Viv from Ace The Gram. Two local gals who have mind blowing expertise when it comes to Instagram.
But before we dive into their Insta-tips, we must say a special thanks to PoweringOn – a local programme that’s helping Tauranga businesses get digitally savvy. They’re putting people like Tash and Viv in front of local businesses, and today’s tips are from one of their sessions.
Could Instagram work for your business?
Instagram is a way of being discovered. Everyday people use it for shopping, ideas, inspiration, research, recruitment, advice, recommendations, personal growth – the list could go on. So if you’re not on it, you could be missing out. Read More
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Heard the latest Macklemore song?
It’s called Good Old Days, and it’s getting thrashed at my house.
The song suggests that in the future, we’ll look back on this particular time in our lives, and realise how awesome it was.
“I wish somebody would have told me that
Some day, these will be the good old days”
Now I’m not qualified to talk about life in general, but I can say that from a marketing perspective – these are the good old days. Read More
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The world has changed.
Well, the online world has at least – especially when it comes to the copywriting on your website.
You see, in the past, it was all about tricking Google.
Stuff your website full of keywords they said, and you’ll appear higher up the search results they said.
It made sense 12 years ago, but unfortunately (and thankfully) it doesn’t work like that anymore.
Because Google is smarter now. Read More
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Wondering where to advertise online?
The answer depends on whether you sell a want or a need.
For example, if you sell something that people know they need, then Google Adwords is a good place to start.
Think car tyres, storage sheds and plumbing.
Consumers know they need these things, they search when they do, and if they click on your adwords advert, they’re probably ready to make a purchasing decision.
But on the other hand, if you sell something that people want, then Facebook advertising would be where I’d begin. Read More
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Heard of Lucky Lucky Noodle?
It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for them.
How it works is, if you’d like some Asian noodles for lunch, you’ll need to keep an eye on their Facebook or Instagram to see where they’ll be that day, and what they’ll be serving.For example, I recently had their Chicken Laksa in a random Mount Maunganui carpark. And it was delicious. 🍜✌🏼 Read More
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“The essence of strategy is choosing what not to do” – M. Porter.
I freak’n love this quote.
Because it’s super relevant with digital marketing.
For example, right now you could:
– Send an email newsletter
– Craft an engaging Facebook post
– Write a 600 word blog article
– Or do a million other things
But the question is, which of these things (if any) will move you towards your business goal?
Or to flip it around, which things can you safely ignore? Read More
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The property market was crazy 2 years ago.
I know this, because my wife and I were trying to buy a house at the time.
Houses were selling at auction for ridiculous money, and we simply couldn’t compete.
So we took a different approach:
– We dropped handwritten notes into the letterboxes of houses we liked (70 in total)
– We spent $500 on Facebook ads (asking people in Tauranga to sell us their house)
– And we worked our networks, asking anyone and everyone if they knew someone thinking of selling
But despite our best efforts, none of it worked – so back to the drawing board we went.
And a month later, after missing out on a bunch more properties, we realised the problem. The problem was, we were focusing our energy on new listings, just like our competitors – other home buyers. Read More
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Over the past 9 months, I’ve been working on a side project.
And it’s nothing to do with Likeable.
In fact, it’s not even digital, it’s a real world product – a kids mountain bike seat.
It’s called the shotgun seat, and it’s designed by my friend Tom who’s pretty handy at making stuff.
Anyway, earlier this year, the local paper saw one of our Facebook posts, and asked to run a story. And towards the end of the interview, they asked for our web address.
So I made one up. Read More
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