Are you letting important things slide?

Argh! It’s the school holidays.

Don’t get me wrong, I treasure the time I get to spend with my family. But the holidays always make me feel a bit tense — slightly manic, trying to stay on top of work and kids.

But the thing is, people get busy for all sorts of reasons. Business gets busier (or slower), roles expand or change, people get sick, or go on holiday. All these pressures can make you feel anxious, but they can also mean things start to fall through the cracks.

And one of the first things to fall through the cracks tends to be social media.

Why?

Often people are managing it on top of their existing workload, or it’s seen as a nice to have. Sometimes it’s not intentionally let go, but people just don’t get to it by the end of the week.

Today I want to give you 3 reasons why social media is too important to drop, and 3 things you can do to keep it going.

Easy (I promise).

3 reasons why social media is too important to drop

Your audience is there: Studies show that there are 3.5 million people using social media on a daily basis in New Zealand, with 73% of them using Facebook. That’s a huge number of people that you have the opportunity to reach just by turning up and posting. Many of these people would be unreachable without the aid of social media, so without it you’re missing out on a huge chunk of the population.

Your competitors won’t stop: Whilst you’re absent from social media, your competitors will still be posting. They’ll be targeting and capturing those that you’re choosing to miss out on. The average person spends two hours a day on their social platforms. This gives your competitors a two-hour advantage over you every single day that you don’t post.

The algorithm wants you: Social media platforms work with algorithms and codes. It’s our job as social media posters to keep these algorithms happy. Post regular, engaging content that your target audience loves and they’ll be happy. And Facebook, Instagram and YouTube will reward you for it with more visibility and reach. Once we stop posting and our followers stop engaging, we start to lose momentum and we let the algorithm win.

3 things you can do to keep your social media going

Create your content in batches: Pop Peppa Pig on repeat or set up the handball court to keep the kids busy and dedicate an hour or two to creating a set of posts for the next couple of weeks. Creating your posts in batches will help get your creative juices flowing and ensure you’re not having to come up with something fresh on the spot every day.

Scheduling is your friend: Scheduling tools will change the way you use social media. No longer will you need to be at your desk or attached to your phone every day. Scheduling for set days and times will let your followers know when fresh content will be posted and you’ll see them coming back for more in no time.

Share the load: I get it, sometimes you just need to unwind and unplug from social media and work. Share the load — have someone help you with posts to take the pressure off. Share the task with someone who knows your brand and knows your audience and will do your social media presence justice.
Here at Likeable Lab we take the time to understand you and your brand and will happily share the load, whether it’s the holidays or not. To understand how we can help your business grow on social media, get in touch and we’ll see how we can get the ball rolling.

~ Likeable Kat

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Dedication to Digital Detox Day

July 1st saw NZ’s first ‘digital detox’ day.

Wow.

Have we become that bad that we need a dedicated day to get off our devices?

I suppose we have.

Anyway, I decided to embrace the detox. I turned off wifi and 3G to my phone, I put my laptop under a pillow and had a super productive day around the house.

24 hours without social media. I did it. And it was surprisingly easy. I didn’t have withdrawals once. Maybe I should do this more often?

And then it came to Sunday night and I wanted to get a few things organised for the week.

I wanted to confirm a few meetings and check if I had anything on the social calendar.

Stumped.

I realised that I’d been messaging people from Facebook Messenger so details of our meeting times were off limits. And the social event I wanted to check was a Facebook event, again, out of bounds if I wanted to stick to my 24 hours of digital detox.

Man, it was frustrating.

I realised just how much we rely on social media as a form of communication. Facebook tools such as Messenger, Events, Group Chats and Community Groups are all things that keep drawing people in. Whether they want to or not.

Then it dawned on me.

Social media may not be something we want to use. But it’s something we have to use.

That’s why it’s such a powerful business tool. Especially if you want to keep your business front of mind and connect with your customers.

The great thing about Facebook is that you can use it in so many different ways, all on a reasonable marketing budget.

Are you using Facebook for your business? If not, we should talk.

~ Likeable Sophie

#surviveddigitaldetox (only just)

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Don’t underestimate a dumb dog

A couple of weeks ago I was looking after my mother’s Labradoodle, Pixie.

We’ve always thought of Pixie as a somewhat dumb dog. She can’t be trusted off the lead, she won’t play fetch, and she goes crazy if a car and trailer go past.

But it turns out she’s actually quite smart and resourceful.

Here’s what happened.

I went out for the day, leaving Pixie in the backyard, but when I got back she wasn’t there.

Uh-oh!

If anything’s happened to Pixie I’m a dead woman, I thought. You see, Pixie’s very precious to my mother.

So I’m out searching for her in the pouring rain. No sign anywhere.

I jump in the car and start heading towards my mother’s place. I’m feeling pretty concerned at this stage. We live off a busy road, and Pixie isn’t the sharpest.

But I get to mum’s and there she is!

She’d somehow managed to escape from my fully fenced yard, get across two busy roads, make her way through two roundabouts, and travel a few kms to make it home and back into her fully fenced yard. Quite how we don’t know.

We obviously underestimated Pixie. She’s a smart dog!

But why did she escape?

She often stays at our place and is usually pretty happy.

The only difference is this time I was out for most of the day. And it started pouring with rain.

Pixie was most likely feeling bored and unloved.

So she left me.

Now, how am I going to link this to social media?

Just like dogs, customers get bored easily too. They expect to be treated well — not neglected. They’ll sense if you’re not authentic. They’ll move away from you if you’re not giving them what they want.

Don’t underestimate your customers, like we underestimated the dog.

That’s why, when it comes to social media, you need to keep an eye on your metrics. To make sure your customers are still there and still happy. To make sure that all your efforts to look after them are working.

Otherwise, they might run off like Pixie.

Want to make sure your customers on social don’t escape? We should talk.

~ Kat

 

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Disappointed after a delicious dinner

What a treat.

Going out to dinner, after a fun, productive weekend.

We went with friends to a restaurant we’d never been to before.

Exciting. I’d heard a lot of great things about this place from several people delicious food, amazing location and even better for us, a three minute drive up the road.

And it didn’t disappoint.

The food was yum, the service was spot on and we had a wonderful time 🙂

After I got home, I do what I always do to show my support of a good business get on social media and give them a like and follow.

I do this to show support of a good thing, but also to stay in the know, and be reminded of how good my experience was.

But there was a problem. There was nothing to like or follow 😔

No Facebook or Instagram accounts.

This restaurant is relying solely on their reputation and word of mouth to get their customers.

And with so many other restaurants doing a good job, they risk being forgotten.

The same goes with any business that is customer focused.

Because without the exposure and power of social media, this is what you’re missing out on:

  • Showing people your excellent service
  • Promoting business updates e.g. new dish on the menu (reeling them in)
  • Creating a community of followers and loyal customers
  • Competing with your competitors
  • Talking with your customers (and potential customers)
  • Getting feedback, reviews and recommendations
  • Prompting repeat business
  • Cheap online marketing

I’m still wondering why this restaurant isn’t on social media 🤔

They might say they can’t afford to spend time on social media. But the question I’d ask them is, can you afford not to be on social media?

I’d love the opportunity to speak to anyone who’s like this restaurant. Maybe you’re on the fence about whether to set up a Facebook page or an Instagram account for your business. Why not get in touch and talk to us about it.

We’ll help make your mind up.

~ Likeable Sophie

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Warm or cold?

A couple of weeks ago Likeable Nick decided he wanted to get fit.

Then he suggested all of us at Likeable should get fit.

Uh-oh!

Anyway, Nick joined Health Quarters here in Tauranga. Like Nick, a few of us were already familiar with Diego and the style of fitness he does at Health Quarters. So for us, it was an easy decision.

Did we want to get fit too? Yes.

OK, sign us up.

But for those of us that didn’t know anything about Health Quarters, there were a lot of questions. Where is it? What sort of fitness do they do? Is it going to be full of gym junkies?

It wasn’t until those questions were answered, that a decision could be made about signing up.

And there we have a perfect example of a cold audience vs a warm audience.

The cold audience needs to learn and grow their understanding. They need to build trust. The warm audience just needs a gentle push.

Do you think about your social media marketing that way?

You should.

The type of content you target to a warm audience will be different to that of a cold audience. Your objectives may be different too. Whether purely about engagement (to build trust), a direct call to action (to create a lead), or other.

The power of Facebook is that you can identify and set up your audiences with ease (once you know what you’re doing). Then it’s a matter of creating content and/or setting up advertising campaigns to target your audiences — warm, cold or otherwise.

If you want to find out more about Facebook audiences, we should talk.

And here’s to getting fit!

~ Likeable Kat

PS: If you’re a regular reader of our blogs you’ll know that Likable Sophie doesn’t need to get fit. She’s already super fit, and has a sweet fitness routine at Beyond Fitness. She just smiles at our efforts. But just you wait Sophie…

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Missing out on epic prizes

Customers are hard to get.

Especially when they’re kept in the dark and not given much information.

Do people know exactly what you have to offer?

Turns out I didn’t know what was on offer last weekend when I took part in an off-road multi-sport event.

For the main multi-sport event, the podium finishers each won a top of the range GPS watch valued at $500 (3rd place, won by my hubby), $700 (2nd place) and $900 (1st place). And none of them had any idea they were getting such an awesome prize. Needless to say they were rapt.

But I bet 4th place was gutted.

If he’d known about the epic prizes he may have tried that little bit harder to catch 3rd place. Who knows.

It wasn’t just a prize worth fighting for, it was a prize worth entering the main event for.

And how many more people would have entered the main event if they’d known these massive prizes were up for grabs?

My guess is heaps more!

By not advertising the prizes, the event didn’t reach it’s full potential target audience.

They sold themselves short.

Are you making the same mistake with your social media?

If you’re not posting content that your customers care about you could be missing out on valuable business.

So think about what makes your potential customer tick, e.g. a free GPS watch when you achieve a podium place, and keep them in the loop.

And if you’re not sure how to tell them, hit reply and we can talk.

~ Likeable Sophie

PS – the GPS watch looks way better on my wrist than my husband’s – take a look 😁

 

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Driving in the rain

Last week, Likeable Nick and I took a road trip.

We drove for miles through rain, thunder and lightning to visit some current and prospective customers.

It was a long trip.

And while we were driving, we wondered whether the work road trip is becoming outdated.

Because in the digital age, your customers can be anywhere. In any town in New Zealand or any country in the world.

You can’t always jump in the car or get on a plane and go and see them. As much as you’d like to, it’s a luxury.

And that got us talking (again) about the power of social media (as usual).

About what an excellent (and often underutilised) tool social media is for building relationships with customers online.

It’s a veritable treasure trove.

Through social media, you can constantly learn about your customers. Who they are, how they behave and more importantly, what moves them. And by knowing your customers, you can learn how to keep them happy and attract more just like them.

Who needs a road trip!

Don’t get me wrong. Face to face meetings are still awesome. But never underestimate the power of social media.

Keen to find out how you can build better relationships with your customers via social? We should talk.

~ Likeable Kat

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Become relatable

I was recently asked to be a guest speaker at the Coast to Coast info night.

It’s designed to help first timers with planning their C2C journey 🚴🏽‍♀️🏃🏽‍♀️🚣🏽‍♀️

Initially, I thought, why on earth would they want me to speak? Surely, there are people out there way more qualified to give advice on the prestigious multisport event.

And there are people with a lot more experience than me. But it turns out, people want to hear about the real stuff from someone who was in their position a year ago.

They want to find out what it’s really like — blisters, highs, lows and all.  

And then it made total sense.

For people to really engage with advice they have to be able to relate to it.

And it’s the same now with content for social media.

When people see businesses selling their products and services on social media, if they don’t feel a connection, it’s going to be a much harder sell.

So the trick is, to not always be ‘on the sell’.

Not every bit of your content has to be about your product or service. It could be about the cute dog that visited your office, or giving your receptionist, Sally, recognition for doing a half marathon on the weekend.

Your aim should be to build a relationship with your potential customers. Let them get to know and trust your business through more casual, relaxed, relatable content.

But why would you waste your time creating content that doesn’t sell your business?

Because when you’re relatable, you build trust. And it’s that trust that allows your customer to feel comfortable eventually buying from you.

Just like my Coast 2 Coast talk. I was relatable; I shared real stories (and photos) that gained trust. And ultimately, I helped people feel more comfortable (and excited) to sign up.

So if you’re wanting to mix up your social media content or you’d like some advice on doing Coast 2 Coast for the first time. Let’s talk.

~ Sophie

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No one has time for mediocre

When we’re all bombarded with content — emails, facebook posts, notifications etc — to get our attention, content has to be good.

In fact, beyond good, it needs to be engaging.

Especially when we’re talking about Facebook.

A good engaging Facebook post will grab your attention, stop your thumb from scrolling, make you feel something. You’ll probably like it, comment, or tag someone.

And these days, more than ever, that’s what the Facebook algorithm wants.

Facebook will prioritise engaging, relevant content over ‘salesy’ and generic posts. They want to make your Facebook feed more personal and satisfying so you continue to use their platform. Makes total sense.

So what’s the secret sauce for creating engaging content for your business?

Well, that depends on your business, and who you want to engage with.

But here are some general tips:

  • Always use great images and video
  • Step into your customer’s shoes and think about what matters to them
  • Aim to start a conversation with your customers. And if you start a conversation, be prepared to invest in it and respond individually to peoples comments
  • Avoid words such as like, share, win, tag these are obvious clickbait and Facebook will flag them. Instead, go for terms such as know someone who needs this? your thoughts?
  • Spend money boosting your posts, carefully defining your target audience

Facebook Live works a treat too. Watch your reach and engagement stats go through the roof. And the best thing about Live is that it doesn’t have to be a slick, professional video. The more casual and raw the better.

So if you’re not keen on mediocre, and you want to talk about engaging content for your business, then let’s talk.

 

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Social media content: No need to start from scratch

 

We had a few kids at our team meeting last week.

Flexible working, school holidays. You know the drill.

Anyway, my son Harry (12) showed us his latest stop-motion video. He’d spent hours creating a Lego scene and then moving and photographing pieces of lego to make a short stop-motion clip.

Everyone was impressed.

A lot of work had obviously gone into it.

But actually – not as much as we initially thought.

You see, it turns out Harry had made a lot of the pieces in previous Lego playing periods. A couple of cars and a garage, and some other bits and pieces and then he’d used them all on his project.

He didn’t start from scratch.

And that’s the same with social media content.

You don’t have to start from scratch.

You can use resources you already have.

  • Blog posts and articles (share them whole or break them up into bite-sized snacks)
  • Upcoming events
  • Relevant industry news (use someone else’s hard work)
  • Behind the scenes snaps (don’t be afraid to show the real you)
  • Product and brand imagery
  • Your people (Live)

The list goes on.

There’s a whole lot of stuff that you’ll be doing via business as usual that could be cross-purposed for social media.

Like my son Harry did, you can take pieces that you already have and change them up to get an end result.

You just have to think about what, how, and why.

Not sure what you’ve got or where to start? Let’s talk.

And here’s Harry’s animation #proudmum

~ Likeable Kat

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